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Jon Kennard

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The Learning Awards winners 2013: Market Makers

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The Learning and Performance Institute hosts the annual Learning Awards to recognise outstanding examples of high standards, best practice, innovation and excellence in Learning and Development.



Staff retention and engagement in the telemarketing industry is an endemic problem, with companies typically losing 30-35% of their staff every three months. Market Makers' Business School is a mould-breaking solution that is pioneering in their sector. The programme is driven by the founders of the company and sessions are offered to staff at all levels. Employees now have the skills to do their jobs better and progress their careers.

The judges were particularly impressed by the business impact the investment has had. Staff turnover has been reduced by almost two thirds and motivation has improved resulting in both increased turnover and profit.

Author Profile Picture
Jon Kennard

Freelance writer

Read more from Jon Kennard
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