Research undertaken by BT has highlighted the importance of Corporate Social Responsibility (CSR) amongst young professionals.
More than a third (35.4%) of those surveyed claimed that working for a caring and responsible employer was more important to them than the salary they earned, and 44% said they would discount an employer if they didn’t have a good CSR reputation.
Despite being a relatively new business function for some companies, 99% of the young professionals surveyed knew what the term meant.
Other key findings included:
Alison Garner, CSR communications manager at BT, said: “These results reflect our experience at BT – that young professionals are increasingly looking at CSR when considering which companies and brands they might work for. Not only is it important to have a solid CSR policy, but it is also increasingly important for companies to communicate what they are doing as it is an area which can undoubtedly provide competitive advantage.”