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Heather Townsend
Member Since: 4th Feb 2008
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I help professionals become the Go-To-Expert. Unusually for someone with an Engineering Degree, I accidentally became a writer and used my knowledge on social media to write the current best-selling and award-winning book on networking, The Financial Times Guide to Business Networking. People frequently talk about me as someone who really knows her stuff – which may be the reason I have, over the last decade, worked with over 300 partners, coached and trained over 1000 professionals at every level of the UK’s most ambitious professional practices. 

I am honoured to have been asked to judge the British Accountancy Awards in 2011 and 2012. I am a member of the Accountant's Club Global Advisory Panel.

I’ve always loved a challenge which is why I have solved the problem in my latest book, which has perplexed many consultants, lawyers & accountants – ‘How to make partner and still have a life’. 

The Excedia Group was founded by myself and Jon Baker to bring clarity, perspective and knowledge to help our clients achieve their business goals. We specialise in working with highly technical individuals, typically lawyers and accountants, helping them to get out of their comfort zone and build a profitable and sustainable client portfolio whilst handling the challenges of leading a business. 

My work splits into about 50% Executive & Business Coaching with Partners & potential partners, with the rest split between training, consultancy and writing.

My articles & quotes regularly appear in the press, e.g. Financial Times, Guardian, Telegraph, Accountancy Age, ACCA's AB Magazine, and Daily Mail. 

To book me for a speaking engagement please contact my PR Agency, Meerkat PR, on 020 8563 0182, and ask for David Stoch. For any other work related enquiries, please contact me directly on 01234 48 0123 .

My clients have included: Deloitte LLP, BDO LLP, Penningtons, Barnes Roffe LLP, TCS Global, Haines Watts, MSI Global Alliance, UK200 group, Bevan Brittan LLP, Macintyre Hudson LLP amongst others.

 

 

Heather Townsend
Director The Excedia Group
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1st Dec 2013

Is time to think and plan the answer to avoiding feast and famine?

The eagle-eyed members of the community will have noticed that I have been pretty quiet on the training zone blogging front over the last...
Blog
30th Oct 2013

This marketing mistake hurt me badly - could you suffer the same fate?

Everything was going really well with my marketing... or so I thought.... My how to make partner website traffic was growing steadily, and...
Blog
21st Oct 2013

Complacency with your relationships? Is this decimating your supply of new business?

Oh, that's just Stephen he said. Just Stephen? Well, he's more of a mate really, and it just so happens that he refers me and I refer him...
Blog
7th Oct 2013

2 untruths and 2 ways we are letting our delegates down

Have you ever been to a conference where the quality of speakers was so good you didn't realise it was time for a break? Where a speaker...
Blog
29th Sep 2013

What is business networking, and why should you care?

One of the occupational hazards of being an expert on business networking is the amount of times I find myself training professionals on...
Blog
22nd Sep 2013

2 different but powerful conversation starters (and why they work)

With the CIPD Coaching for business performance conference on tuesday this week. I thought today's blog would be a short and simple blog on...
Blog
15th Sep 2013

How to turn a client's need into a 'want'

One of the *joys* (please note the heavy sarcasm used) of being an independent trainer is waiting on decisions from clients. I have nearly...
Blog
8th Sep 2013

10 easy phrases to use to get referrals from your network and clients

After the summer holidays, and a little bit of a break, I'm raring to go! Therefore, it's time to crank up the business development effort...
Blog
14th Jul 2013

Breaking the feast and famine cycle of work

I've been a little quiet lately... and that's not been intentionally. Well, it has, but it hasn't. You see, I've been overwhelmed by a wave...
Blog
9th Jun 2013

How to you encourage your clients to give you referrals

I'm not sure yet whether I have met a trainer who likes doing cold calling... If I am honest, I am like the majority of trainers, and would...
Blog
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