I think that getting to know your target audience is a very important step when marketing your training courses. The better you know your buyer personas, the more you will know how to catch their attention and get them to engage. Also, this is the right way to start! By knowing who your customers are, you will know which tools to use for advertising to them. Here is an interesting blog about the topic, check it out: https://www.getadministrate.com/blog/customer-profile-training-company/

Melody Abboud
Operations Executive
Administrate