Member Since: 2nd Sep 2014
Director Toby Townrow Training
13th Jul 2016
There is perhaps also something to be said about cognitive dissonance - the idea that the more we hear arguments to the contrary of our held belief, the more we rail against it and the further entrenched we get in those beliefs (this happened time and again during the referendum debate - when people were presented with facts and evidence, they often responded by attacking the presenter's credibility and/or objectivity).
Matthew Syed recently wrote an excellent article proposing the idea that this was driving Tony Blair's determination to go to war in Iraq. He postulated that making people aware that cognitive dissonance exists at all (or, in current social media parlance, telling people that cognitive dissonance is a thing), can enable them to at least begin the process of overcoming it.
27th Apr 2016
I couldn't agree more!
In both a motivational and a learning and development context, too many organisations rely on one-time events only, tick them off an action list and say to themselves "There, fixed that." What they miss is that it's not enough to just put a message out there or have one meeting or a two-day training - it needs to be embedded in the culture of an organisation so that it forms the bedrock of everyone's actions within the business.